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How to Get Maximum Exposure for Your Content via Digital Downloads?

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How to Get Maximum Exposure for Your Content via Digital Downloads?


1: Know your customers

Most promising products fail because their makers don't understand who they're selling to and what matters most to their target buyers. Don't make the same mistake: Know your customers. This is why the market research industry is a billion-dollar industry.


One way to gain insight is to find out where your target customers spend their time online and talk to, or even observe, them. From blogs to social media posts and forums, all the market research you need is at your fingertips.


  • What problems are your ideal customers facing?
  • What language do they use?
  • What are they afraid of?
  • What is painful about their current state?
  • How can your download make their life better?
  • What do they want to achieve?
  • How will your download help them achieve this?
  • Why are they not satisfied with the existing options?
  • What could their life look like with your downloads in it?


2: Choose your marketing channels

There are many ways to market your digital downloads and drive sales: email marketing, social media, search engine optimization (SEO), paid advertising, influencer marketing, affiliate marketing, or even word-of-mouth.


In an ideal world, you'd use every channel out there. But in the real world, that's not always possible — especially if you're a solopreneur wearing all the business hats.


Are you a strong writer? Maybe start a blog and tap into organic traffic through SEO.

Are you a social butterfly? Social media is a powerful way to drive attention to your digital downloads, which can lead to more sales than you can shake a handful of cash.

Can you get attention easily? Along with social media, email marketing and paid advertising can serve you well.


3: Be flexible

Don't just draw a line in the sand and say, "This is my product, this is my price, like it or leave it." Offering a cut-back version of your product at a cheaper rate can serve as an introduction that helps guide potential buyers to paying customers.


Other ways to be as flexible (and therefore attractive) as possible include offering a free trial or guarantee.


4. Bundle

Bundling can be extremely effective in increasing average sales. For example, if you sell some e-books on your website, you can offer a package that includes all of your e-books. The price would be much cheaper than buying each one individually, but would still be much higher than the price of an eBook.


5. Sell on Third-Party Websites

In addition to selling on your own website, you can increase your overall sales by linking to your products on third-party websites. The specific sites you use will depend on the type of products you sell, but here are some examples:


  • If you sell eBooks, you can offer them on Amazon.
  • If You Sell Printables, You Can Offer Them on Etsy.
  • If you sell graphic design files, you can sell them on Creative Mark.

How to Get Maximum Exposure for Your Content via Digital Downloads?